Essentials of Investments with Standard & Poor's Bind-in Card 
by Zvi Bodie, Alex Kane, Alan J. Marcus. from McGraw-Hill/Irwin. McGraw-Hill/Irwin. List: $146.56 . New: $113.48.
The market leading Essentials of Investments, 6e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).
by Zvi Bodie, Alex Kane, Alan J. Marcus. from McGraw-Hill/Irwin. McGraw-Hill/Irwin. List: $152.50 . New: $120.00.
Bodie, Kane, and Marcus' Investments is the leading textbook for the graduate/MBA investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.
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